Cut above the rest - Quiznos Fast Food Franchises

Food. Most of us think of it as a necessity. But uncommonly good food can elevate the necessary to the inspiring. That's Quiznos. Our menu is an amazing collection of chef-inspired recipes using high-quality ingredients to create hot toasted subs, signature soups and fresh salads. More than 30 years ago we pioneered oven-toasting. And we continue to pioneer and lead as one of the top franchises available today. Our food, our oven-toasting, our brand. We're a cut above the rest of those other fast food franchises. Prepare to be inspired.

Behind the sub

Back in 1981, when we weren't filling pasta and stirring sauce, our group of culinary-trained chefs created subs in the kitchen of an old Italian restaurant in Denver's Capitol Hill neighborhood. We had the best Italian ingredients at our fingertips: wine-cured Genoa salami, capicola, honey-cured ham, fresh mozzarella. Using fresh baked artisan breads, flavorful sauces and those primo meats and cheeses, we carefully crafted every sub to create the most unique flavor combinations, including the original blockbuster Classic Italian sub. In fact, in the US last year alone, our Franchise Owners sold 17.3 million Classic Italians. Once you've tried our food, you'll get it.

The bottom line? A sub so fresh, toasty and flavorful, people all over the country – all over the world – are singing its praises. And the rest, as they say, is culinary history.

Of course today, you don't have to live in Denver to experience the Quiznos phenomenon. With more than 5,000 restaurants worldwide, the Quiznos franchise owners now span from coast to coast and in countries all across the world. We're one of the best restaurant chains. That's no boast…people love our food. In fact, Zagat's May 2007 fast food chain consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of our direct competitors.

Chef Zach: Passionate and bold

Just like our recipes, our chefs are passionate and bold about our great food and about being one of the top franchise opportunities available today. Chef Zach Calkins, Vice President of Culinary Development, spends his days making sure our recipes continue to be a hit. "I fell in love with Quiznos food over six years ago when I worked in fine dining. Quiznos delivers bold flavors and quality ingredients and I love that our food is real. We use fresh, flavorful ingredients that deliver on the promise to our guests."

In a recent article on success in franchising, the Wall Street Journal recommended focusing on tried-and-true name brands because of their public recognition and proven track record. "Stick to core goods and services. These are the necessities of life that don't depend on customers with lots of extra disposable income - like fast food restaurants." Food is a necessity and, like Chef Zach says, with food this great our Quiznos Franchise Owners have a real advantage in the marketplace.

Truth is our customers can't stop raving about the food. And they aren't the only ones.

Advertising and the big buck theory

Hey, we may not be as big as McDonald's® or Subway® – yet – but we've still got some pretty deep pockets. Our annual multi-million dollar marketing budget buys a lot of TV, radio, newspapers and still leaves room for plenty of visionary ad campaigns on cutting-edge digital media. In fact, of all sandwich shops Quiznos has the most number of weeks on-air nationally, second only to Subway®.

So what does a multi-million dollar marketing budget buy you these days? How does high profile TV spots on top-rated national and cable programming sound? We know that our comprehensive advertising plan works. Our sales growth, and our Franchise Owners, tell us so.

Sure, there are other sub franchises, some bigger than us, some a lot smaller. They all charge advertising fees. Remember, Quiznos is the third most visited sandwich shop in the entire nation. Frankly, those other little guy franchises aren't even on the map. So, while those tiny regional franchises charge fees similar to ours, they sure don't offer the numerous high-profile national TV ads that we do.

When you look at those bigger fast food franchises, they simply can't compete with our food and our market position. That's important to you for one reason. It's simple math. Subway® has more than four times more locations than Quiznos. So they do spend more on ads than we do. But, while they're about topped out on great locations, communities across the nation are still clamoring for more and more Quiznos restaurants. Which makes us the ideal growing sandwich franchise with an impressive advertising budget.

Bottom line? Get what you pay for. Oh, yeah – and love the food you're selling.